People are not inherently anti-change. They just need a good reason.
Everyone agrees that people are one of an organisations principal assets. So when an organisation merges with another, looking after those assets at a period of insecurity requires expert HR communications.
CMS will show you how a communications campaign carefully planned and implemented can make a substantial difference to morale, cohesion and effectiveness.
According to KPMG, 83% of mergers and acquisitions fail to increase shareholder value because organisations and their advisers concentrate on closing the deal rather than making it work. In merged companies, morale plummets and insecurity festers. Employees are the greatest ambassadors for a corporate brand yet internal communication is often a secondary consideration to customer marketing.
Because CMS is a brand management agency we can help you apply the same care to the internal message that successful organisations apply to the external message.
